January 14, 2025 | Miles Brucker

Everyone Loved Those Retro Coupe Pickups. Here's A Look Back At What Made Them So Special.


The Versatile Vehicle You Didn't Know You Needed

What if there's a car that could bridge the gap between sleek sedans and rugged pickups? Car manufacturers asked the same question and came up with a coupe utility car, also called the "ute".

Person Driving A Car

Hudson Terraplane Utility Coupe

With the first car produced in 1937, the Hudson Terraplane Utility Coupe was one of the first vehicles to offer the best of both worlds. Called the Hudson Utility Coupe, production of the car stopped because of WW2 and was never resumed. 

Hudson Terraplane Utility Coupe1937 Hudson Terraplane Utility Coupe - Truck Bed in Trunk at Country Classic Cars by RamblinAround

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Hudson Terraplane Utility Coupe (Cont.)

Allowing users to drive it as a car or truck, this is one of the rarest vehicles. It came with significantly high hp for its class, thanks to the 3.5 L L-head straight-six engine, which produced 96 hp. Moreover, its load capacity was rated at half a ton. 

Hudson Terraplane Utility Coupe96Impala, Wikimedia Commons

Hudson Terraplane Utility Coupe (Cont.)

This car was a special version of the Terraplane line. It featured a distinct rumble-seat-style compartment that opened to reveal a small cargo area with a pull-out steel box mounted on sliding rails. The car had sleek, Art Deco-inspired styling typical of the era, with chrome accents and streamlined bodywork.

Hudson Terraplane Utility Coupe1937 Hudson Terraplane Utility Coupe - Truck Bed in Trunk at Country Classic Cars by RamblinAround

First Generation Ford Ranchero

Over 22 years of its production run, more than 508,000 units of the Ford Ranchero were produced. It was the first mass-produced utility coupe in the US, which responded to a market gap where customers needed the comfort of a passenger's car with added cargo space. A win-win.

Ford Ranchero (1st Gen)Tobias ToMar Maier, CC BY-SA 3.0, Wikimedia Commons

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First Generation Ford Ranchero (Cont.)

The first generation offered between 1957 and 1959 came in two trim levels. The "More Than A Car! More Than A Truck"! slogan encouraged people to explore its potential in ranching and other outdoor activities, as the 1959 model came with a 7-foot cargo bed in 26 colors. 

Ford Ranchero (1st Gen)Visitor7, CC BY-SA 3.0, Wikimedia Commons

First Generation Ford Ranchero (Cont.)

Based on the Ford Custom sedan wheelbase, the first generation Ranchero came with three engine options: the 3.7 L OHV I6, 4.8 L Y-block V8, or the 5.8 L FE V8. It had more towing capacity than the half-ton offered by the F-Series.

Ford RancheroDetectandpreserve, CC BY-SA 3.0, Wikimedia Commons

First Generation Chevrolet El Camino

Chevrolet produced El Camino from 1959 to 1960 and from 1964 to 1987. Unlike traditional pickup trucks, the El Camino was based on a two-door station wagon platform, which integrated the cab and cargo bed into a single body. However, it was classified in the US as a pickup. 

Chevrolet El Camino (1st Gen)GPS 56, CC BY 2.0, Wikimedia Commons

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First Generation Chevrolet El Camino (Cont.)

After the Ford Ranchero's success, Chevrolet produced the El Camino to compete in the rising market of coupe utility cars. The first generation had a payload range of 650 to 1150 pounds, depending on suspension and powertrain. It was marketed as the first Chevrolet truck with a steel bed floor. 

Chevrolet El Camino (1st Gen)Valder137, CC BY 2.0, Wikimedia Commons

First Generation Chevrolet El Camino (Cont.)

During a documented test, a 1959 El Camino fitted with the 5.7 L V8 was able to achieve a bhp output of 315. It could accelerate to 60 mph in 7 seconds and had a maximum speed of 130 mph, which was pretty impressive at this time. 

Chevrolet El Camino (1st Gen)Sicnag, CC BY 2.0, Wikimedia Commons

Dodge Rampage

Produced only between 1982 and 1984, the Dodge Rampage was a subcompact unibody coupe utility produced by Dodge. It combined the handling and passenger characteristics of a sedan with the open-bed versatility of a small pickup truck by sharing components from the Dodge Omni 024. 

Dodge RampageGreg Gjerdingen, CC BY 2.0, Wikimedia Commons

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Dodge Rampage (Cont.)

Also known as the Plymouth Scamp for the 1983 model, this vehicle was fitted with a 2.2 L carbureted inline-four engine that could produce 84 hp in its first year. It offered modest performance, which made it suitable for light-duty tasks as it had a rather low towing capacity. 

Dodge RampageMr.choppers, CC BY-SA 3.0, Wikimedia Commons

Dodge Rampage (Cont.)

Nevertheless, the 1983 Scamp saw an upgraded performance that increased the towing capacity to 1,145 pounds. More changes were applied to the 1984 model with a redesigned grille and headlights. Dodge revived the Rampage as a concept car in 2006 equipped with a 5.7 L Hemi V8. 

 Dodge RampageMercurySable99, CC BY-SA 4.0, Wikimedia Commons

Seventh Generation Ford Ranchero

By the 7th generation, the Ranchero’s engine was upgraded to a 6.6 L V8, and buyers could swap the front to several front clips from the Mercury Montego, Ford Thunderbird, or Mercury Cougar. However, consumers were favoring smaller and lighter trucks, and production in the US stopped after 1979. 

Ford Ranchero (7th Gen)Reinhold Möller, CC BY-SA 4.0, Wikimedia Commons

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Seventh Generation Ford Ranchero (Cont.)

Ford borrowed some design elements from the Ford LTD II with the sixth generation front so that this generation could meet the new federal standards. The most significant one was the rectangular stacked headlights that made this retro car sought after by vintage car collectors due to its rarity. 

Ford Ranchero (7th Gen)Ermell, CC BY-SA 4.0, Wikimedia Commons

Ford Durango

As a limited-production Ford vehicle, the Durango was a conversion of the Ford Fairmont Futura coupe, modified by National Coach Works to include a pickup bed. It was developed as a response to the fuel crises of the 1970s to offer a more fuel-efficient alternative to traditional pickups. 

Ford DurangoJOHN LLOYD, Flickr

Ford Durango (Cont.)

Fewer than 350 units were produced between 1979 and 1982, which makes the Durango one of the rarest “ute” cars. Out of which, 212 were customized and converted by National Coach Works. It was designed to compete with the downsized El Camino but wasn't an official production car. 

Ford Durango1981 Ford Durango walk around and running. The only factory Foxbody Pickup truck.. by Katarina's Garage

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Ford Durango (Cont.)

Vehicles converted by the National Coach Works have various unique features, like the fiberglass filler panel. This panel between the tailgate and the cargo bed stores the hinges when folded. All Durango cars came equipped with 200 cubic-inch inline-six engines. 

Ford DurangoRARE Ford Durango Revival! Will it Drive 400 Miles After 9 YEARS? By Junkyard Digs

GMC Sprint Renamed Caballero

The GMC Sprint (later renamed the Caballero) was a coupe utility vehicle produced by General Motors under the GMC brand between 1971 and 1987. Debuted in 1971, the GMC Sprint was the company's response to the growing popularity of the Chevrolet El Camino.

GMC Sprint CaballeroQwerty242, CC BY-SA 3.0, Wikimedia Commons

GMC Sprint Renamed Caballero ( Cont.)

As a matter of fact, it was essentially a rebadged version of the Chevrolet El Camino and shared many components with it. However, it was marketed under GMC for buyers seeking a slightly different branding experience with various trim designations and emblems. 

GMC Sprint CaballeroMr.choppers, CC BY-SA 3.0, Wikimedia Commons

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GMC Sprint Renamed Caballero ( Cont.)

First-generation Sprint vehicles came with various inline six and V8 engine options. They shared some exterior features with the Chevelle Malibu and El Camino. The second-generation cars were larger but lighter, and in 1977, the name was changed to Caballero. 

GMC SprintGreg Gjerdingen, CC BY 2.0, Wikimedia Commons

Third Generation Chevrolet El Camino

Chevrolet updated its El Camino several times. For the third generation, the car became bigger as the Chevelle station wagon inspired it. The interior was upgraded with vinyl and premium carpeting, and a high-performance Super Sport trim was offered. 

Chevrolet El Camino (3rd Gen)Useute, Wikimedia Commons

Third Generation Chevrolet El Camino (Cont.)

A red 1972 SS El Camino was the star in the 1973 spaghetti western My Name is Nobody. These vehicles had upgraded grilles and power-beam single-unit headlights. They came equipped with different engines, the strongest of which was a 270 hp V8. 

 Chevrolet El Camino (3rd Gen)nakhon100, CC BY 2.0, Wikimedia Commons

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Ford Falcon Ranchero

After the success of the first generation Ford Ranchero, Ford opted to reduce the size of its ute by using the Ford Falcon as its base. The new car was offered in 1960 and marketed under the name of Falcon Ranchero. It had a load capacity of 800 pounds. 

Ford FalconNickmix01, CC BY-SA 4.0, Wikimedia Commons

Ford Falcon Ranchero (Cont.)

Despite the smaller size, the Falcon Ranchero was still popular among those who needed a light-duty truck. It was initially offered with a 2.4 L 90 hp Thriftpower I6 engine. However, it was upgraded to a 4.7 L V8 in 1965. 

Ford RancheroReinhold Möller, CC BY-SA 4.0, Wikimedia Commons

Ford Falcon Ranchero (Cont.)

This generation of the Falcon was available in three different body models. The Australian one had a short rear overhang, while the Argentinian version had a higher and more square cargo box compared to the American. Production of the Australian Falcon continued until 2016. 

Ford Falcon RancheroNickmix01, CC BY-SA 4.0, Wikimedia Commons


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