Why Start-Ups Should Rely On Influencers Too

Why Start-Ups Should Rely On Influencers Too


February 2, 2023 | Casey Fletcher

Why Start-Ups Should Rely On Influencers Too


Some say influencer marketing doesn't work and that it's on its way to obsoletion, but the reality is quite the opposite. With the growing prominence of social media and digital networking, influencers are more important than ever for businesses. Whether you're a multimillion-dollar brand looking to stay relevant or a brand-new start-up seeking immediate growth, having a well-known online personality like Charli D'Amelio or Bretman Rock can be an absolute game-changer.

Influencer marketing works because it gives you access to real people and allows you to connect with them on a deeper, more personal level. You are tapping into the relationship that the influencer has built with his or her followers and winning them over that way. If an influencer stands by your product, chances are that his or her followers will do the same, purely out of support. There's no need for flashy ads or professionally edited campaigns—just having an influencer talk about your product in front of an iPhone is more than enough.

https://www.instagram.com/p/CR92leJBK2M/

According to a Shopify study, 89% of marketers agree that the ROI on influencer marketing is comparable or better than that from other marketing strategies. Nick Veneris, the marketing manager for Refersion, reported an 82% year-on-year growth rate in his platform's sales due to influencer marketing, from $238 million to $423 million. "Influencer marketing is growing rapidly, and it’s evolving to get smarter and more measurable," he said.

Of course, choosing the right influencer is critical, as they will be representing your business. You need to make sure that their values and morals line up with yours so that the collaboration makes sense. For example, if you are promoting a make-up product, you would want to take on a beauty influencer. If you are promoting a health product, you would want to take on a fitness influencer.

Additionally, the size of their following is something to consider. Generally speaking, the more followers they have, the more expensive their price per post will be. Most start-ups will probably want to start with nano-influencers (1,000 to 10,000 followers) or micro-influencers (10,000 to 50,000) as they are more affordable and less likely to be picky about the brands they work with. Do your research so you can narrow down your options to the best possible candidates.

https://www.instagram.com/p/BkdqKe3Bzv7/

It all begins with a single pitch—in order to capture an influencer's attention, you must prepare a message that outlines the goal of your proposed collaboration, an attractive offer or contract, and a clear sequence of steps. Essentially, you must convince the influencer that their brand is a good match for yours. How does your product relate to the content the influencer posts? Why will the influencer's followers care about your product? These are important questions you must answer.

It can be risky to go against traditional marketing formats in favor of an influencer-driven campaign.  But with the right approach and the right influencer, you can gain some much-needed exposure to your brand.

 


READ MORE

The Worst-Selling Cars Of All Time In America. Did You Own One?

Can you name the Hummer than sold fewer than 6,000 units? Or the Cadillac that couldn't even crack 3,000 in sales? Did you ever own any of these poor-sellers? Check it out and see...
June 12, 2025 Jesse Singer

The Willys MB, The First Jeep

Born under intense pressure and shaped by urgency, the Willys MB Jeep was the answer to a desperate call from the US Army for a light, nimble vehicle that could do it all. Today, it's a national icon.
April 25, 2025 Avishek Satyal
Internalfb Image

Why The Aston Martin DB5 Remains The Most Recognizable And Iconic Car In History

Few cars are as instantly recognizable as the Aston Martin DB5. Introduced in 1963, it became a symbol of British elegance. Its legacy became immortal thanks to a secret agent.
April 4, 2025 Alex Summers
Lincoln Motor Company

The Lincoln Motor Company secured a $10 million government contract in 1917 and started a journey that transformed automobile manufacturing forever.

Edsel Ford once said, "Father made the most popular cars; I want to make the best," and that's precisely what The Lincoln Motor Company did. So, here's how the company began and continues to craft its cars.
January 16, 2025 Peter Kinney
Intro

Paul Walker's Perfect Japanese Import Collection Was Auctioned Off For Millions (Photos)

The action hero’s garage lineup was about purpose, passion, and memories built one mile at a time. Some were track legends, others quiet cruisers he chose over red carpets. Now, they’re ready for new stories.
July 7, 2025 Miles Brucker

Inside John Lennon's One-Of-A-Kind Psychedelic Rolls-Royce

It was sleek and built for British elites—until one Beatle turned it into something no one saw coming. When John Lennon redesigned his Rolls-Royce, he challenged culture and tradition.
July 4, 2025 Peter Kinney