September 27, 2023 | Allison Robertson

A Classic Revisited: The 1963 Buick Riviera


The 1963 Buick Riviera

Steering wheel and man sitting in car split image

Welcome to a journey back in time as we dive deep into one of the shining stars of the American automotive industry – the 1963 Buick Riviera.

This luxury car was a tour de force in its day and still manages to capture the hearts of classic car enthusiasts, particularly those who fondly remember the golden age of American autos.

Design & Aesthetics

1963 Buick RivieraAdobe

The 1963 Buick Riviera's design speaks volumes about the time it was born into.

Its sleek, sculpted bodywork, long and muscular hood, and unique "boat-tail" rear design are quintessential 60s elegance.

This was the era when style was as crucial as substance, and the Riviera, with its balance of sophistication and strength, encapsulates this perfectly.

Its iconic look ensures it remains a head-turner to this day.

Interior

1963 Buick RivieraAdobe

Stepping inside the Riviera is like stepping into a time capsule.

Its cabin was considered plush and luxurious in its day, featuring a modernist design with plenty of chrome and wood accents that were top-of-the-line in the '60s.

The instrument panel's aircraft-inspired design reflects an era of optimism and fascination with technology and space travel.

Performance

1963 Buick RivieraAdobe

Under the hood, the 1963 Buick Riviera packs a punch even by today's standards.

Its standard 401 cubic inch (6.6 L) V8, known as the "Wildcat 445" for its torque output, delivers a healthy 325 horsepower.

Coupled with Buick's Turbine Drive automatic transmission, it offers a smooth and powerful drive.

Exclusivity & Production

1963 Buick RivieraAdobe

The 1963 Buick Riviera's charm is intensified by its exclusivity.

With a limited production of just over 40,000 units, it stands out as a rare find in the realm of classic cars.

This scarcity adds to its appeal and desirability among collectors and enthusiasts who value its unique blend of power, design, and rarity.

The 1963 model holds a special place in the Riviera's legacy, setting the stage for its future successes.

Legacy

1963 Buick RivieraAdobe

The 1963 Buick Riviera is more than just a classic car; it's a symbol of a time when style, luxury, and performance came together in a package that was uniquely American.

Its impact on design and its influence on the evolution of the luxury car segment cannot be overstated. In many ways, the Riviera set the bar for what a grand touring car should be.

Whether you're a classic car enthusiast or someone who appreciates the beauty of American automotive design, the 1963 Buick Riviera is a car that commands respect.

It was a vehicle ahead of its time, blending style, performance, and luxury in a way that still impresses today.

This look back at the Riviera serves as a reminder of the creative spirit and daring innovation that characterizes the best of the automotive industry.

A true classic in every sense of the word.


READ MORE

Winter Driving Survival Guide

Navigate winter's dangers with confidence by following these 12 essential winter driving tips focused on safety and vehicle functionality. Alarming statistics highlight the importance of preparation and caution when facing icy roads and snow-covered streets.
November 15, 2023 Sammy Tran
Cbthumb

This Illegal, No-Rules Race Across America Could Never Happen Today

Movies like Cannonball Run and The Gumball Rally were based on a real event: The Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash.
March 1, 2024 Jamie Hayes
Tire Alignment Internal

Why Tire Alignment Matters

Discover the importance of tire alignment. Find out how its done, why it is needed, and the consequences of skipping this essential service.
December 15, 2023 Miles Brucker

When Form Fails Function: Top 10 Vehicle Design Flaws

Explore the top 10 design flaws in modern vehicles, from complicated infotainment systems to misplaced cup holders. Dive deep into each flaw, understand its implications, and discover which popular car models exhibit these design missteps. Ensure you're informed before your next car purchase.
October 19, 2023 Allison Robertson
Wcthumb

The Worst Cars To Ever Hit The Road

Some pretty serious lemons have come off production lines over the years. From ridiculous looks to "a tendency to burst into flame," it's hard to imagine how these cars ever got made.
April 29, 2024 Jamie Hayes
car vinyl wrap

Vinyl Wrap Or Paint: Which Is Better For Your Car?

If you are looking to change the colour of your car, then you’ve got an important decision to make: paint or vinyl? Check out our guide to help you choose.
July 8, 2023 Kaddy Gibson