A Classic Revisited: The 1963 Buick Riviera

A Classic Revisited: The 1963 Buick Riviera


September 27, 2023 | Allison Robertson

A Classic Revisited: The 1963 Buick Riviera


The 1963 Buick Riviera

Steering wheel and man sitting in car split image

Advertisement

Welcome to a journey back in time as we dive deep into one of the shining stars of the American automotive industry – the 1963 Buick Riviera.

This luxury car was a tour de force in its day and still manages to capture the hearts of classic car enthusiasts, particularly those who fondly remember the golden age of American autos.

Design & Aesthetics

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's design speaks volumes about the time it was born into.

Its sleek, sculpted bodywork, long and muscular hood, and unique "boat-tail" rear design are quintessential 60s elegance.

This was the era when style was as crucial as substance, and the Riviera, with its balance of sophistication and strength, encapsulates this perfectly.

Its iconic look ensures it remains a head-turner to this day.

Interior

1963 Buick RivieraAdobe

Advertisement

Stepping inside the Riviera is like stepping into a time capsule.

Its cabin was considered plush and luxurious in its day, featuring a modernist design with plenty of chrome and wood accents that were top-of-the-line in the '60s.

The instrument panel's aircraft-inspired design reflects an era of optimism and fascination with technology and space travel.

Performance

1963 Buick RivieraAdobe

Advertisement

Under the hood, the 1963 Buick Riviera packs a punch even by today's standards.

Its standard 401 cubic inch (6.6 L) V8, known as the "Wildcat 445" for its torque output, delivers a healthy 325 horsepower.

Coupled with Buick's Turbine Drive automatic transmission, it offers a smooth and powerful drive.

Exclusivity & Production

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's charm is intensified by its exclusivity.

With a limited production of just over 40,000 units, it stands out as a rare find in the realm of classic cars.

This scarcity adds to its appeal and desirability among collectors and enthusiasts who value its unique blend of power, design, and rarity.

The 1963 model holds a special place in the Riviera's legacy, setting the stage for its future successes.

Legacy

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera is more than just a classic car; it's a symbol of a time when style, luxury, and performance came together in a package that was uniquely American.

Its impact on design and its influence on the evolution of the luxury car segment cannot be overstated. In many ways, the Riviera set the bar for what a grand touring car should be.

Whether you're a classic car enthusiast or someone who appreciates the beauty of American automotive design, the 1963 Buick Riviera is a car that commands respect.

It was a vehicle ahead of its time, blending style, performance, and luxury in a way that still impresses today.

This look back at the Riviera serves as a reminder of the creative spirit and daring innovation that characterizes the best of the automotive industry.

A true classic in every sense of the word.


READ MORE

Collecting the 80s

Everyone Said These 80s Cars Were Dated, But Now They're Worth A Fortune

Every generation has cars that define its mood, and the 80s did it with boost and a bit of rebellion. Some models captured that spirit better than others, which became standout pieces of design and culture along the way.
December 11, 2025 Marlon Wright

25 Hidden Gems From American Car History

American car history isn’t just about Mustangs, Camaros, or Corvettes. Beneath the spotlight lies a shadow world of bold experiments, quirky compromises, oddball compacts, and luxury attempts that, for one reason or another, faded away. Here are some of the best hidden gems from American automotive history.
December 10, 2025 Quinn Mercer
Reliable Cars - Fb

Car Brands That Are Still Known For Reliability In 2025

A reliable car leaves its mark by performing well long after the initial shine fades, handling daily routes with calm consistency. Some brands excel at that balance of strength and endurance, earning loyalty through years of solid, predictable service.
December 10, 2025 Marlon Wright

How The Great Depression Created America’s Custom Car Craze

The Great Depression was a brutal era of empty wallets, widespread unemployment, and a sense of uncertainty across the United States. But for many Americans who still owned old cars, economic hardship sparked a surprising kind of creativity. This would lay the shaky but fertile ground for what would become America’s legendary hot rod and custom car craze.
December 9, 2025 Quinn Mercer
Muscle Masters Dominate

Everyone Remembers The Hemi Cuda, But These Muscle Classics Would Have Left It In Their Dust

People love treating the Hemi Barracuda (Cuda) like the untouchable king, but a few classic machines actually outran it. Some of the underrated cars showed up with unexpected bite to prove that muscle-era legends didn’t always hold the top spot.
December 8, 2025 Marlon Wright
Untitled Design (13)

There's A Reason You Can Only Buy Ford's Rarest Muscle Cars In Kansas

Kansas doesn’t usually headline muscle car conversations, which is exactly why Ford’s secret pocket of Kansas-only machines feels so surprising. The odd mix of dealer quirks and limited runs still leaves collectors wondering how that lineup unfolded.
December 4, 2025 Alex Summers