A Classic Revisited: The 1963 Buick Riviera

A Classic Revisited: The 1963 Buick Riviera


August 13, 2023 | Allison Robertson

A Classic Revisited: The 1963 Buick Riviera


Welcome to a journey back in time as we dive deep into one of the shining stars of the American automotive industry – the 1963 Buick Riviera.

This luxury car was a tour de force in its day and still manages to capture the hearts of classic car enthusiasts, particularly those who fondly remember the golden age of American autos.

Design & Aesthetics

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's design speaks volumes about the time it was born into.

Its sleek, sculpted bodywork, long and muscular hood, and unique "boat-tail" rear design are quintessential 60s elegance.

This was the era when style was as crucial as substance, and the Riviera, with its balance of sophistication and strength, encapsulates this perfectly.

Its iconic look ensures it remains a head-turner to this day.

Interior

1963 Buick RivieraAdobe

Advertisement

Stepping inside the Riviera is like stepping into a time capsule.

Its cabin was considered plush and luxurious in its day, featuring a modernist design with plenty of chrome and wood accents that were top-of-the-line in the '60s.

The instrument panel's aircraft-inspired design reflects an era of optimism and fascination with technology and space travel.

Performance

1963 Buick RivieraAdobe

Advertisement

Under the hood, the 1963 Buick Riviera packs a punch even by today's standards.

Its standard 401 cubic inch (6.6 L) V8, known as the "Wildcat 445" for its torque output, delivers a healthy 325 horsepower.

Coupled with Buick's Turbine Drive automatic transmission, it offers a smooth and powerful drive.

Exclusivity & Production

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's charm is intensified by its exclusivity.

With a limited production of just over 40,000 units, it stands out as a rare find in the realm of classic cars.

This scarcity adds to its appeal and desirability among collectors and enthusiasts who value its unique blend of power, design, and rarity.

The 1963 model holds a special place in the Riviera's legacy, setting the stage for its future successes.

Legacy

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera is more than just a classic car; it's a symbol of a time when style, luxury, and performance came together in a package that was uniquely American.

Its impact on design and its influence on the evolution of the luxury car segment cannot be overstated. In many ways, the Riviera set the bar for what a grand touring car should be.

Whether you're a classic car enthusiast or someone who appreciates the beauty of American automotive design, the 1963 Buick Riviera is a car that commands respect.

It was a vehicle ahead of its time, blending style, performance, and luxury in a way that still impresses today.

This look back at the Riviera serves as a reminder of the creative spirit and daring innovation that characterizes the best of the automotive industry.

A true classic in every sense of the word.


READ MORE

Historic Ford Icons

Legendary Ford Vehicles From The '60s and '70s

The automotive landscape of the 1960s and 1970s allowed manufacturers to experiment freely. Ford responded with distinctive vehicles that balanced power, style, and practicality, leaving behind memorable models that still resonate with enthusiasts decades later.
February 6, 2026 Marlon Wright
Internalfb Image

A Look Inside The Abandoned Packard Automotive Plant

Not many factories have made a big impact on American industry, but the Packard Plant in Detroit definitely has. It now stands as a reminder of how cars were made with top-notch craftsmanship and high standards.
February 5, 2026 Alex Summers
Pontiac GTO

America’s First Muscle Car Is Still The Most Legendary

The Pontiac GTO didn’t just join the muscle car movement, it helped kick the whole thing into motion. In the early 1960s, the GTO became a blueprint for muscle culture: big engines, bold identity, and the kind of street performance that made the car feel alive.
February 4, 2026 Quinn Mercer
women standing before a car

Overlooked Cars That Are Actually Awesome

Some cars shout for attention the moment they arrive. Others sit quietly on dealer lots, blending in so well that most people never give them a second glance. This list is about those overlooked machines. Factory-built sleepers that carried serious performance, yet failed to spark mass interest when new.
January 29, 2026 Marlon Wright
Studebaker Avanti

The Studebaker Avanti Was Too Advanced For Its Time, But Now It’s One Of America’s Best Cult Classics

When the Avanti debuted in the early 1960s, it didn’t look like anything else on American roads. It wasn’t trying to follow trends—it was trying to leap over them. Unfortunately, the world wasn’t quite ready for what Studebaker was selling.
January 26, 2026 Quinn Mercer