A Classic Revisited: The 1963 Buick Riviera

A Classic Revisited: The 1963 Buick Riviera


August 13, 2023 | Allison Robertson

A Classic Revisited: The 1963 Buick Riviera


Welcome to a journey back in time as we dive deep into one of the shining stars of the American automotive industry – the 1963 Buick Riviera.

This luxury car was a tour de force in its day and still manages to capture the hearts of classic car enthusiasts, particularly those who fondly remember the golden age of American autos.

Design & Aesthetics

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's design speaks volumes about the time it was born into.

Its sleek, sculpted bodywork, long and muscular hood, and unique "boat-tail" rear design are quintessential 60s elegance.

This was the era when style was as crucial as substance, and the Riviera, with its balance of sophistication and strength, encapsulates this perfectly.

Its iconic look ensures it remains a head-turner to this day.

Interior

1963 Buick RivieraAdobe

Advertisement

Stepping inside the Riviera is like stepping into a time capsule.

Its cabin was considered plush and luxurious in its day, featuring a modernist design with plenty of chrome and wood accents that were top-of-the-line in the '60s.

The instrument panel's aircraft-inspired design reflects an era of optimism and fascination with technology and space travel.

Performance

1963 Buick RivieraAdobe

Advertisement

Under the hood, the 1963 Buick Riviera packs a punch even by today's standards.

Its standard 401 cubic inch (6.6 L) V8, known as the "Wildcat 445" for its torque output, delivers a healthy 325 horsepower.

Coupled with Buick's Turbine Drive automatic transmission, it offers a smooth and powerful drive.

Exclusivity & Production

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera's charm is intensified by its exclusivity.

With a limited production of just over 40,000 units, it stands out as a rare find in the realm of classic cars.

This scarcity adds to its appeal and desirability among collectors and enthusiasts who value its unique blend of power, design, and rarity.

The 1963 model holds a special place in the Riviera's legacy, setting the stage for its future successes.

Legacy

1963 Buick RivieraAdobe

Advertisement

The 1963 Buick Riviera is more than just a classic car; it's a symbol of a time when style, luxury, and performance came together in a package that was uniquely American.

Its impact on design and its influence on the evolution of the luxury car segment cannot be overstated. In many ways, the Riviera set the bar for what a grand touring car should be.

Whether you're a classic car enthusiast or someone who appreciates the beauty of American automotive design, the 1963 Buick Riviera is a car that commands respect.

It was a vehicle ahead of its time, blending style, performance, and luxury in a way that still impresses today.

This look back at the Riviera serves as a reminder of the creative spirit and daring innovation that characterizes the best of the automotive industry.

A true classic in every sense of the word.


READ MORE

Modified Cars - Fb

Modified cars that blur the line between engineering and art.

There's no instruction manual for turning a regular car into a showstopper. The builders behind these machines operate on instinct, passion, and countless hours of trial and error. Their finished products represent automotive rebellion at its finest.
February 18, 2026 Marlon Wright
Oldsmobile F-88 - Fb

Oldsmobile nearly beat the Corvette at its own game, and not everyone at the company was happy about it.

While Chevrolet was still struggling to sell its new sports car, another GM division revealed one of its own. Oldsmobile’s sleek roadster drew attention fast—and not everyone inside the company was happy about it.
February 18, 2026 Marlon Wright
Man standing near a Mazda Miata

Invincible Car Transmissions That Will Never Be The Reason Your Car Dies On You

Roy Chapman Andrews went hunting dinosaur fossils and discovered something weirder. Mongolia's Prime Minister asked him to catch a legendary killing worm. The request sounded absurd, but everyone believed it existed. Researchers still debate today.
February 18, 2026 Miles Brucker
HighRevV8

When Ford execs micromanaged a car, workers called it a "Boss." Designer Larry Shinoda turned the name into Ford muscle's most iconic identity.

Performance once followed the rules written on racetracks. Ford answered by shaping machines that felt deliberate and focused, long before horsepower numbers became the headline.
February 17, 2026 Marlon Wright
Power made accessible.

Dodge wanted the average consumer to enjoy American muscle, and the terrifying Dodge Demon was born.

Some cars whisper ambition. This one shouted access. Dodge built something outrageous that skipped velvet ropes and instruction manuals, handing high straight-line speed to ordinary buyers. The story ahead explains how engineering, rules, and reaction collided. Stick around. The details make the madness make sense.
February 16, 2026 Marlon Wright
1991 Oldsmobile Cutlass Calais Quad 442

Oldsmobile Deserves More Respect, And These Forgotten Cars Are The Reasons Why

Oldsmobile doesn't always get the performance credit it deserves. Yet between muscle car legends, strange engineering experiments, and sneaky front wheel drive hot rods, the brand quietly built some seriously cool machines.
February 16, 2026 Peter Kinney